According to Chase's Calendar of Events, June is Entrepreneurs "Do It Yourself" Marketing Month. At Make Mine Pink, we've talked a lot about the different ways we can market our businesses by ourselves. You probably are already using some marketing techniques that are working well for you.
But are you maintaining your marketing momentum?Here is what I mean... When we first open for business, we are usually highly focused on our marketing. We know we need to get that first paying customer. Then we have to find the next customer, and the next one after that. And that means we need to be continually marketing ourselves.
But then we start to get busy keeping up with our customers and looking after other aspects of our business. With so many new customers contacting us, we suddenly no longer have the time to market our businesses like we used to. We might even believe we don't have to market ourselves as aggressively since we have all the sales we need... for right now.
Then the pendulum swings the other way and, for whatever reason, our best customers no longer need us. The phone calls and emails from potential new customers stop. And we're back to having to market ourselves intensely to find that next customer.If any of this sounds familiar to you, know that you're not alone! This trap is easy for any business owner to fall into. In fact, most of us do.
With so many balls to juggle, we sometimes tend to focus just on what needs our attention NOW and put off what we think can wait. So when business is good, that means we might neglect our marketing.
But if you can maintain your marketing momentum, you will avoid these feast or famine cycles in your business. Because you are always marketing, your business will always continue to grow steadily, not in spurts and stops.
One way you can make marketing a regular part of your routine, even during busy times, is to set a marketing schedule. Schedule time each week for various marketing tasks. Let's say your blog is an important part of your marketing strategy, but when times are busy you neglect it. Break the task down into manageable pieces and schedule time each day to work on them. So, you could schedule time on Monday to brainstorm blog ideas. On Tuesday you could set aside some time for writing a rough draft, and so on. Whatever marketing techniques you like to use, set aside a little bit of time each day to do them.
Another approach to maintaining your momentum is by using marketing checklists. Break each of your marketing tasks into small steps and turn them into a checklist. Then, when you have a few spare minutes for marketing, refer to your checklist to see what you need to do. This saves you time because you don't have to remember what you did last week, or wonder what you should do next. Even if you have limited time each day for marketing your business, you will always be moving forward.
June might be the official "Do It Yourself" Marketing Month. But if you plan how you'll market your business every day, your business will continue to grow year round.
Joyce Lucas, Founder
Make Mine Pink