You can run but you can't hide from me on Marketing Wednesday! As most of you know by now, MakeMinePink.com hosts a members marketing chat on Tuesday nights. It's a place for boutique owners to come together to discuss creative marketing ideas and get motivated to move into the next week of promoting your business. Then bright and early on Wednesday I am here to remind our members that it's time to market your business like your life depends on it. If you think about it, it basically does. The life of your business depends on it. If you think of your business like any other relationship in your life, you'll perhaps understand a little better. If you don't nurture a friendship, if you don't take time to do something special for that friend every now and then, or be there to listen when she has a problem, it would be a pretty one sided relationship that could eventually end badly. You need to take your business relationship just as seriously. If you spend time thinking of ways to creatively nurture your business, your business will start giving back in ways you can't even imagine. The bolder the idea, the more buzz you'll create. Your relationship with your business needs to be as important as any other relationship you have.
Years ago, I bought a series of books called 1001 ways to be romantic. It talked about the importance of always creating in your relationship to keep it fresh and interesting. I was just starting a new relationship and thought I'd give the theory a try. The results were amazing! My relationship started out fun.. exciting.. interesting and 11 years later is still as amazing as it was in the beginning! I take the time to nurture my personal relationships because they're important to me. Over the years and especially these past 3-4 years, I've come to realize that you need to apply these same principles to your business. If you don't think your business is "All That" Who will? You need to develop a loyal, creative and DEVOTED relationship with your business. You need to commit to that relationship as you do to other relationships in your life. Make it the envy of all business owners!
Have you ever looked at a couple and thought how happy they look? Or looked at a business and thought wow, they are so successful! Just look at that ad campaign? Look at that creative branding.. I wish my business could be like that. Well it can! Absolutely, positively, hands down CAN. The more time you spend focusing on the positive aspects of a relationship, the more positive the relationship becomes. It's inevitable. If you are excited about your business.. you can't help but create excitement in others. It's the law of attraction at work. Remember "Like attracts Like". Your successful and exciting business should be on your vision board and in your gratitude journal. The more time you spend reflecting positively on your business, the more ideas you'll get.
I find that I can't even relax in a bubble-bath anymore with out a pad of paper and a pen! The ideas flow ALL the time. My husband calls me an idea machine! I'm convinced that it's because I never lose focus of how important it is to nurture my business and I am grateful beyond words for the opportunity to have this wonderful business. So as valentines days draws near and you start thinking about doing a little something special for the ones you love, Remember.. your business needs a little love and romance too!
Until next week.. please join us at MakeMinePink.com where we we're all busy minding our business!
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