Anybody.. that's anybody.. knows what today is! It's Marketing Wednesday! Which just happens to follow the Make Mine Pink Tuesday night marketing chat!
Our topic this week was creating a professional business Identity or Dressing your business for success!
Over the last couple of weeks we’ve talked about setting small measurable goals…setting a time frame and actually feeling the success of meeting our goals.
I hope you have been setting and meeting goals each week! Keep setting small ones until you’re comfortable making larger goals.
Then last week we discussed finding or creating your niche. I’ve seen so much energy and excitement around this topic. It’s really refreshing to see everyone taking this so seriously. It’s an important topic and one we’ll visit often.
Has anyone had any luck identifying their niche this week?
Now this week… our topic is Dressing your business for success!
Once we get all the little business technicalities out of the way,it’s time to have some fun and create our brand. But first..
Have you named your Business?
Have you registered your business locally?
Do you have a business license and a tax ID number.
Have you written your Mission Statement ?
Now with that behind us..it’s time to let your creativity SHINE through. You’ve set your business goals, you’ve found your niche.. Now it’s time DRESS your business for success.
Now trust me when I say this.. And I mean this in the nicest way possible… Being artistic does not always mean we have the best judgment. I speak from first hand experience. I have made my own stickers and labels.. changed my logo several times.. changed my website design..wrapped packages in vintage wallpaper, used images that are not uniform is size on my web site. I’ve done it all over the years in an attempt to learn my way into business. There’s no shame in it.. After all.. we ARE creative souls. But now we need to be objective creative souls with our eyes on the small details. We need to see our business through the eyes of our customers and clients.
Our first order of business this week is to Brand or DRESS OUR BUSINESS for the success we all desire and deserve! Branding is about creating your celebrity!
What would you consider is your brand?
If you’re thinking your logo, well you’d be partly right. Your logo is part of your brand …but it’s also so much more. Your brand is your complete identity. But remember, it’s all about perception!
I’ll give you an example… I found a book I loved at high end Dept. Store for 95.00 and I guarantee you they sold many of them! At a discount on-line retailer they sold the same book for less than 20.00.
Each of these companies has a distinct brand. Yet one is able to sell the same product for 5x the amount. It’s all about perception and branding. Some people will only shop at the high end Dept. Store because them have come to trust in their “brand.” It doesn't matter if they pay more. They want to be comfortable with who they're doing business with.
The main reason for branding your business is to make you stand apart from your competition by building a memorable image and identity.
Your BRAND should be a visual expression of your business. From Logos to business cards…. Your brand should tell the story about your business.
Once you’ve settled on your Brand and implemented your brand into all aspects of your business.. You still have a really important final step.
Just as you never get a second chance to make a first impression.. Your final presentation is also your “last chance” to make a long lasting impression.
Equally as important as your niche and your product..is your brand.. The final packaging is all part of branding.
Do you think your business is dressed for success?
Do you have a Logo? A Look? A Color?
Is it recognizable when seen?
Branding is about having a “unique” identity. Using clip-art that is available for free or for a licensing fee, means others are also using your identity, causing confusion with your customers.
YOUR logo.. YOUR brand.. should only be about YOU and your business. It needs to become recognizable as YOU. Once you’ve settled on your brand you need to develop that brand in every marketing way that you can. From Business cards to product packaging…. Each little piece makes up the entire package.
If you buy an expensive new red dress, you wouldn’t even consider wearing it with sport socks and tennis shoes. Why would you care any less about how your business is dressed?
Remember…standing out in a crowd is about more than having a niche.. Or even having a great product. A STRONG brand.. Will give us the credibility that we all need to be successful.
I know I have given you all a lot to think out these past few weeks. But 2008 is our year for success. In order to realize our full potential.. We need to be ready. Are you ready to find success this year?
Don't miss another Make Mine Pink Marketing Chat! Join Make Mine Pink today! Enrollment is now open.







"I think one of the most important things you can do is be yourself," says Susan Branch in her recent 



Recent Comments