So, you probably don't need to be convinced that it's important to blog for your business. But do you know what you should be blogging about? Sometimes it isn't that we don't know what to do; it's that we don't know exactly how to do it that holds us back.
If you aren't blogging yet because you don't know what to say, I've put together a short list of some places you can always look for inspiration and ideas. Even if you are blogging regularly, you might find these suggestions helpful too.
First of all, you can always blog about your business. This is a business blog, after all. But that doesn't mean you have to come across as formal and boring. To keep your readers interested, you can write about topics like how customers use your most popular products. Or highlight some differences between you and your competitors, and then show why your products are better. Are you showing your products somewhere soon? Blog about it! Let your readers know your business is growing and you're doing exciting things.
Let your workspace inspire a few of your blog posts. I know I'm not the only one who is fascinated by watching artists at work. It's exciting to watch the creative process in action. Give your blog visitors a peek into your studio to see what really goes on. Show off what you're working on right now. If you're feeling brave, you can even make a video of yourself hard at work, or give a virtual tour of your studio. Don't worry about the mess – it only makes you more approachable.
Spotlight some of your customers in your blog, though you may want to ask their permission first. Answer a commonly asked question or two. Share customers' comments or testimonials about your products and your outstanding customer service. Post a few pictures of how your customers are displaying your products in their homes.
You can give your blog visitors a glimpse of your personal side too. Have you read a good article lately, or one that made you angry? Blogging about it will encourage your visitors to comment and start a conversation with you. Have you achieved something you're really proud of? Even if it's not business-related, brag about it on your blog. Engage your readers and customers by letting them get to know another side of you.
Finally, remember that you don't have to blog all on your own. Go ahead and invite a business colleague to guest blog for you. Maybe you can do the same for her when she's stuck for ideas. Post a video or a photo that made you laugh, just for fun. Hold a contest or a poll for your blog readers, then blog about the results.
We can all agree that blogging for business is important. But once you discover how easy it is to find new ideas for your blog, I think you'll agree it's enjoyable too.
Happy Blogging!
Joyce Lucas, Founder
Make Mine Pink & Cottage Collections







When I look around at all the beautiful and creative work spaces of my peers, I can’t help but notice that a new trend in office decorating has emerged. Office and studio spaces are no longer drab, monotonous and strictly functional. Instead, the utilitarian look we usually expect in work spaces is being replaced by chic and feminine décor. More and more, I'm seeing office spaces that are fashionable, fun and full of creativity – just like the women who use them.
Take your office furniture, for example. Your chair, desk and work table don't need to look boring to be comfortable and practical. In fact, it's easy to take ordinary furnishings and create a look that's chic and inspiring. A light and airy slip cover will freshen up an old desk chair. A coat of pale blue paint will give new life to an old desk. Add some whimsical drawer pulls or fabulous decals to complete the picture. Let your imagination help you create a peaceful place – one where you will enjoy spending so many hours of your day.
Unexpected embellishments make everyday office items pretty and fun, while still being useful. Try adding a clipboard that's been trimmed with beautiful papers, tied with ribbon and hung on a decorative hook until it's needed. It's a useful and now beautiful accessory. Vintage and antique items can serve in unusual ways to make your work space even prettier. A stack of file folders, propped up in a vintage wire basket, adds just the right amount of chic to the corner of a desk, and will work great for keeping you organized.
Every now and then, it's fun to take a detour from the everyday by adding playful touches to our routines. It doesn't even need to be something outrageous. Sometimes, adding just a "touch o' whimsy" is all it takes to spice things up.
Fanciful touches that make you feel just a twinge of joy are never out of place, even in the most elegant surroundings. Tucked into my favorite painted and chic china cabinet, sits a beautiful pedestal bowl filled with hand-shaded velvet strawberries. They're bright and pink, and completely unexpected. But they add a touch of whimsy that makes me smile whenever I pass by that corner. My white-painted kitchen shelf displays fine canvas prints of the most beautiful roses, vintage china tea cups and mini creamers. But beside one of the canvases, filled with the most exquisite roses, I've placed a whimsical pink polka dot tea pot. Think it doesn't belong? On the contrary, its presence brings the entire shelf to life.
Where could you add a whimsical touch or two to your home? In your most elegant display, or a forgotten nook? Let your imagination play. Faux pastries trimmed with lace on a table set with your grandmother's vintage china. A whimsical wreath made from ribbons and treasures, hung on the wall of a Victorian room. A cupcake cushion placed on a refinished antique French chair. If it brings you the tiniest feeling of delight, it belongs. 








Recent Comments