Happy Marketing Wednesday Ladies! As you know, Marketing Wednesday always follows the MakeMinePink.com Tuesday Night Marketing Chat. Last night we talked about marketing on a budget which basically means if you don't have an advertising and marketing budget you have to get really creative and maybe a little outrageous! In lieu of money.. we have to use our heads. Maybe even quite literally! What can you do that will create a PUBLICITY BUZZ? Of course each business is different and everyone has their own niche.. but we all have creativity in common.
As some of you know, we recently held 2 Outrageous Tiara Contests. One live in Chicago at the Country Living WE Event and the other online at Make Mine Pink. This would and still could be a perfect opportunity for some outrageous BUZZ or press opportunity.
[Photo Above - Left, Karen Sweet Necessi-Teas Right, Roxie - Business in the bag and Jorabeels]
Karen of Sweet Necessi-Teas tiara (hat) was an outrageous representation of her business! A hat with teacups! she you could absolutely create some positive buzz for her business! Just wear the hat when you're out and about. Just be prepared for lots of questions and have lots of business cards handy.
Sharon of C'est Chouette created a tuffet Hat.. It’s sure to get a glance or two or 100! Well....Grab the spotlight Sharon and create a BUZZ.
Michelle of Rose Petals and Blooms and Britta of Britta's Tea Parties were the winners of our two contests. Both should be sending photos and press release to local papers. After-all, how often do you win an OUTRAGEOUS TIARA CONTEST? As a matter of fact, just the fact that you entered one is newsworthy! It's up to you to do a little tooting or showing off. If it could mean FREE press for your business, wouldn't you do it?
Find ANY and EVERY opportunity to create a PRESS buzz and then inform the press of the upcoming event. Perhaps it’s a local show and you are offering free demonstrations.. Anything out of the ordinary is news worthy. Local papers are always looking to feature their local people and businesses. You just need to contact them.
Take GEORGIA of Grandma G's. She specializes in Vintage Linens. She could make a jacket or garden smock from cutter tablecloths, add one of her tablecloth totes, a name badge with her business name and a pocket full of business cards! What a great segue to the business! Make people sit up and take notice.
We also talked about Carol of Clutterbug Studio taking one of her vintage babies with her wherever she goes. It's a fabulous idea. Everyone loves a baby. But when they see what's in the carrier, won't that start a rather interesting conversation and opportunity to hand out a business card?
Use your HEAD and your creativity to find a way to market your business. Perhaps a FUN and FUNKY hat that tells the story of your business! I DOUBLE DARE YOU to get creative and get the BUZZ going about your business.
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